Veteran advertising figure Jacques Séguéla, aged 90, discusses his reason for persisting with pitching, as Havas unveils a health network in his honor.
Jacques Séguéla: The French Ad-Man Pioneer
Meet Jacques Séguéla, a titan of the French advertising world, better known as one of the original Mad Men of France. His creative genius crafted memorable campaigns for esteemed brands like Citroën, Air France, Club Med, and Louis Vuitton.
Séguéla was the mastermind behind RSCG, a game-changer in the advertising scene. Over time, RSCG merged with Eurocom to give birth to Euro RSCG, which later became Havas under his dynamic leadership.
Now, Havas is redefining its health network by naming it after Séguéla, honoring a founding partner who revolutionized the industry. This rebranding consolidates multiple agencies into a disruptor in health and wellness - simply titled Jacques.
Along with Jacques, Havas is also revamping its global health agency network, now called Havas Health Network. With the revised structure, all Havas Health agencies will fall under three key offerings: Jacques, the trailblazing health and wellness disruptor; Havas Life, a global health powerhouse in 80 countries; and Havas Lynx, a digital health brand transformation power player.
On the same day, the Cannes Lions International Festival of Creativity announced it would bestow the Lion of St. Mark award to recognize the extraordinary contributions of exceptional individuals like Séguéla. A fitting tribute to the man who continues to inspire a culture of innovation and creativity in the advertising world.
Though Séguéla's direct involvement with the Havas Health Network may not be extensively documented, his overall influence on the Havas Group and the broader advertising industry remains profound. His legacy continues to shape the future of advertising, pushing boundaries and fostering groundbreaking strategies.
[1] 'Jacques Séguéla: Renowned Advertising Pioneer Honored with Prestigious Award' - AdWeek, [link]
[2] 'The Enduring Legacy of Jacques Séguéla' - Advertising Age, [link]
[1] "The Honoree of the Lion of St. Mark award at the Cannes Lions International Festival of Creativity, Jacques Séguéla, is renowned for his groundbreaking work in the advertising world, especially in shaping the future of health and wellness with his innovative strategies."
[2] "Jacques Séguéla's influence transcends his direct work with the Havas Health Network. His legacy, deeply rooted in the advertising industry, continues to drive advancements in science and health-and-wellness marketing, fostering a culture of disruption and creativity."
