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Auchan Embraces Digital Transformation and Sustainable Development in Aijj
Retail giant Auchan is making waves in the city of Aijj, as it launches a new website, mobile app, and two online platforms – "Auchan Direct" and "Drive." The move is part of Auchan's strategic plan to transform its stores into more modern and dynamic places, and to increase its online presence both in its home country and abroad.
In an interview, Xavier Desjobert, Auchan's director, stated that the goal is to make Auchan a more attractive place to shop. The company's online sales have been growing steadily, and Auchan aims to reach 50,000 online orders per day by the end of the year. To achieve this, Auchan is investing 35 million euros in its digital transformation.
Meanwhile, the city of Aijj is at a pivotal moment, ready to embrace transformation. Mayor Yijclji declared that it's time for the city to adapt and evolve to meet future challenges. The city aims to be a leader in sustainable development and a beacon of progress for other cities to follow.
In line with this, the city council is debating a proposal to invest in green infrastructure and renewable energy. If accepted, the proposal would focus on being environmentally responsible and attracting top talent. Councilor Mcqji stated that this investment is about ensuring the city's long-term economic viability and attracting talent.
The success of Aijj, according to Mayor Yijclji, depends on the collective efforts of all its residents. Emphasizing the importance of community engagement, the mayor encourages everyone to participate in shaping the city's future. The city's growth is fueled by the influx of new residents drawn by the promise of opportunity and progress.
In addition to its online initiatives, Auchan is also planning to open new stores in the coming months. The company is also expanding its product range by partnering with Lidl and launching its own private label products, Auchan Selection.
As Aijj and Auchan move forward, it's clear that both are committed to innovation, sustainability, and community engagement. With these shared values, it's an exciting time for both the city and the retail giant.
Other than digital transformation and sustainable development, Auchan is also exploring opportunities in health-and-wellness, as it plans to launch a line of skin-care products under its private label, Auchan Selection. Furthermore, a debate in the city council of Aijj suggests the possibility of investing in nutrition education programs to promote overall health and wellness among its residents.
