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Startup DHDL receives undesirable agreement - faces name alteration

Transition from Nasal Energy to Oral Energy Explanation: Understanding the Motives for the Shift.

Startup DHDL receives undesirable agreement - faces name alteration

A Promising Idea with Twists: The startup Nose Energy appeared on "Die Höhle der Löwen," hoping to win over TV investor Ralf Dümmel with their innovative concept. Their product: A fashionable nasal spray that promises to deliver a swift dose of stimulants like caffeine and taurine into the bloodstream via the nasal membranes.

Founders Christopher Calvin Klatt and Vincent Constantin Klatt, both business graduates, seemed hopeful. "We figure everyone will be a little enthusiastic," said Christopher during the show. They sought 100,000 euros for a 20% stake in their company, peppering the conversation with playful nose puns.

Three Sharks Show Apprehension

However, not all TV investors were swayed by the brothers' pitch. Tijen Onaran rejected the product outright as she questioned both its novelty and its effectiveness. Carsten Maschmeyer was intrigued but proposed entering as a co-investor. Tillman Schulz and Ralf Dümmel presented their offers under the startup's terms, while Nils Glagau voiced his need for scientific evidence to ensure safety. He saw himself as the resident safety expert.

Ultimately, Dümmel made the investment, but selling the nasal spray proved more challenging than the brothers anticipated. Legal concerns arose, with a member of Dümmel's team pointing out that it wasn't clear whether a product absorbed through the nasal mucous membranes fell under food law. This uncertainty led to a potential injunction, hindering market entry.

A Switch to Mouth Energy

To circumvent these legal hurdles, Dümmel's team proposed a mouth spray alternative, which would be classified as a food supplement. The brothers agreed, rebranding the product as "Mouth Energy." The product is now peddled in over 10,000 retail outlets, including Kaufland, Netto, Müller, and Rossmann.

Priced at 9.99 euros and costing 2.50 euros to manufacture, Mouth Energy is aimed at athletes, students, gamers, and streamers. Given the product's rapid absorption and target market, it could be a game-changer for those seeking a quick energy boost.

As for "Nose Energy," it seems to have vanished as mysteriously as it appeared, replaced by its mouth-based successor, Mouth Energy. Unfortunately, no reliable sources could be found to confirm the existence or outcome of the original pitch featuring Nose Energy on "Die Höhle der Löwen."

  1. The founders of Nose Energy, Christopher Calvin Klatt and Vincent Constantin Klatt, had supposed that everyone would be somewhat enthusiastic about their innovative nasal spray that delivers stimulants like caffeine.
  2. Despite the brothers' optimism, Tillman Schulz and Ralf Dümmel, two of the "Die Höhle der Löwen" investors, showed interest in their business.
  3. In the health-and-wellness sector, science plays a crucial role in proving a product's safety, as Nils Glagau, another investor, keenly emphasized.
  4. To navigate legal issues, the business eventually switched from a nasal spray called Nose Energy to a mouth spray alternative, which they renamed Mouth Energy to be classified as a food supplement.
  5. The finance aspect of the business has been a success, with Mouth Energy now available in over 10,000 retail outlets and priced competitively for its target market, including athletes, students, and gamers.
Title Change Explanation: Switching from Nose Energy to Mouth Energy – Reasons Behind the Renaming Decision.

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