Sidharth Malhotra advocates for switching to healthier options with the brand Real.
Dabur India Introduces 'Keep It Real' Campaign for Real Activ Coconut Water, Featuring Sidharth Malhotra
In a bid to promote healthy hydration, Dabur India has introduced a new campaign for Real Activ Coconut Water, titled "Keep It Real with Real Activ Coconut Water." The initiative, backed by Bollywood actor Sidharth Malhotra, encourages consumers to ditch sugary cold drinks in favor of the natural coconut water beverage.
The campaign underlines the importance of making healthier choices, aligning with Malhotra's dedication to fitness and authenticity. According to Mayank Kumar, Vice President of Marketing at Dabur India, the campaign aims to advocate for healthy hydration.
Malhotra, renowned for his commitment to maintaining a healthy lifestyle, serves as the perfect brand ambassador for the product. The campaign underscores the significance of selecting refreshing, sugar-free drinks for hydration. It will be rolled out across various platforms, including digital media, TV, and other media channels.
The Real Activ Coconut Water by Dabur India is a natural, sugar-free beverage that is part of the company's extensive consumer healthcare portfolio. The campaign targets consumers seeking a healthy and refreshing beverage alternative. The essential message of the initiative is to replace sugary beverages with Real Activ Coconut Water for a healthier and more invigorating choice.
In line with Dabur India's focus on natural and healthy products, the "Keep It Real" campaign is designed to encourage consumers to make healthier choices in their beverage consumption. The campaign marks a continuing commitment by Dabur India to promoting wellness through its products.
- Dabur India's "Keep It Real" campaign for Real Activ Coconut Water, featuring Sidharth Malhotra, aims to advocate for healthy hydration, encouraging consumers to choose natural alternatives over sugary drinks.
- Sidharth Malhotra, known for his dedication to fitness and authenticity, serves as the perfect brand ambassador for Real Activ Coconut Water, a natural, sugar-free beverage by Dabur India.
- Mayank Kumar, Vice President of Marketing at Dabur India, stated that the campaign underlines the significance of selecting refreshing, sugar-free drinks for hydration, aligning with Malhotra's healthy lifestyle.
- The "Keep It Real" campaign will be rolled out across various platforms, including digital media, TV, and other media channels, reaching a wide audience seeking healthier beverage alternatives.
- Dabur India's extensive consumer healthcare portfolio includes Real Activ Coconut Water, a beverage that promotes healthier choices in consumers' food-and-drink options, alongside other health-and-wellness products.
- In the realm of health, fitness, and lifestyle, the "Keep It Real" campaign underscores the importance of making smarter choices, aligning with the growing interest in healthy-diets and fitness-and-exercise.
- As part of its ongoing commitment to promoting wellness, Dabur India's "Keep It Real" campaign encourages consumers to embrace real, natural alternatives like Real Activ Coconut Water in their daily lives, promoting a healthier and more invigorating lifestyle.
