Scientist-Inspired Artist Announces Crafting of Alleged Unprecedented Hue in Paint
A New Splash of Color:
Artist Stuart Semple, known for his color-centric endeavors, has entered the fray once again with his latest creation, titled "YOLO." This vibrant, blue-green paint is said to mimic the mysterious color, Olo, recently unveiled by scientists at the University of California, Berkeley. However, Olo is a color that, according to the research, can only be experienced via a unique optical illusion that cannot be replicated with regular paints or pigments.
Semple, undeterred by this notion, claims to have captured the essence of the Olo experience in a bottle. He announced his creation on Instagram, stating, "Got my hands on the latest color sensation, making it accessible for artists all around the world. Head over to culturehustle.com to grab your own tube of YOLO."
But, scientists involved in the Olo experiment have spoken out, stating that the color cannot be replicated, let alone bottled. Austin Roorda, a member of the Berkeley team, told The Guardian, "It's impossible to recreate a color that matches Olo. The way in which we induce human vision to observe the color creates an optical trick, making it impossible for the color to truly exist in the real world."
Semple, on the other hand, insists that his creation is an artistic interpretation of the Olo experience. He explained to The Guardian that he incorporated high-frequency pigments and fluorescent optical brighteners into his creation. These brighteners absorb ultraviolet light and re-emit it as visible blue light, adding to the paint's brightness.
Semple's artistic pursuits are not without precedent. In 2016, he released an extraordinarily matte black paint that was available to the public after artist Anish Kapoor, who was exclusively licensed to use Vantablack, a coating that absorbs nearly all light. He also brought out a super pink pigment and has since developed at least four versions of his black paint, aiming to create a paint version of Vantablack. In essence, YOLO represents another attempt by Semple to create a color that falls beyond the scope of ordinary human vision.
As of now, Semple is selling YOLO paint for £10,000. However, for those who identify as artists, the price drops to £29.99. Despite the scientists' skepticism, it seems that Semple's innovative approach to painting continues to captivate the art world.
- Despite the scientific criticism, Artist Stuart Semple, known for his innovative color-centric endeavors, is selling his latest creation, YOLO, a vibrant, blue-green paint that he claims mimics the mysterious color Olo.
- The University of California, Berkeley researchers, involved in the Olo experiment, argue that the color cannot be replicated or bottled, since it's based on a unique optical illusion.
- Semple, however, insists that YOLO is an artistic interpretation of the Olo experience, incorporating high-frequency pigments and fluorescent optical brighteners to achieve its brightness.
- In 2016, Semple released an extraordinarily matte black paint and has since developed at least four versions of his black paint, aiming to create a paint version of Vantablack.
- The color technology, entertainment, health-and-wellness, fitness-and-exercise, and lifestyle industries are intrigued by Semple's artistic pursuits, with his latest offering, YOLO, now available for purchase at £10,000, or £29.99 for those who identify as artists.
- Gizmodo and other tech-focused publications have covered the story of YOLO, adding to the buzz surrounding this unique paint.
- By incorporating cutting-edge technology and science into his work, Stuart Semple continues to challenge conventional understanding and push the boundaries of what is possible in the realm of color and artistic expression.
