Scientist-Inspired Artist Allegedly Invents Unprecedented Paint Shade Previously Thought Inaccessible by the Artistic Community
In a mind-blowing twist of science and art, British artist Stuart Semple has claimed to have harnessed the elusive "new color" known as "olo" discovered by scientists at the University of California, Berkeley. Dubbing it "YOLO," this vibrant paint is now available for purchase on Semple's website.
The scientists' groundbreaking research involved firing laser pulses into volunteers' eyes, a method that manipulated their sight to perceive this new hue beyond the natural spectrum of human vision. However, they warned that the color couldn't be reproduced outside of their experiment.
Undeterred, Semple, known for his color-related stunts, took it upon himself to liquefy the elusive color. He posted on Instagram, "Scientists discover new color and I've already liberated it." Critics, however, suspect that Semple might be selling light teal paint instead, with Austin Roorda, a scientist on the Berkeley team, telling The Guardian, "It's impossible to recreate a color that matches olo."
Despite the skepticism, Semple insists that he's meticulously crafted a unique paint product to provide the closest emulation of the "olo" experience. To achieve this, he's added fluorescent optical brighteners that absorb ultraviolet light and re-emit it as visible blue light, making materials appear whiter or brighter.
Though "YOLO" might not perfectly mirror the "olo" sensation, Semple has a history of creating colors inspired by otherworldly scientific discoveries. For example, when Anish Kapoor exclusively licensed Vantablack, a coating so dark it absorbs light, Semple retaliated by releasing an extraordinarily matte black paint available to everyone except Kapoor. He also unveiled a super pink pigment as a response to another artistic limitation.
With "YOLO," Semple presents yet another artistic interpretation, notably more akin to a colorful stunt than an exact replication of the scientific breakthrough. Interestingly, you can purchase "YOLO" for £10,000, or just £29.99 if you claim to be an artist. But remember, this isn't the "olo" you might have experienced in the Berkeley lab. It's Semple's creative take on it.
[1] "Stuart Semple: The Colorful World of an Unconventional Artist" - ArtNews[2] "Stuart Semple's Glorious Color Chaos" - The Art Newspaper[3] "Berkeley Scientists Claim to Have Created a New Color Humans Can't See" - Scientific American[4] "A New Color for Art: Stuart Semple Unveils "YOLO"" - Gizmodo[5] "YOLO: The Paint That Claims to be a Reproduction of a Newly Discovered Color" - The Art Hustle
[1] Semple's relentless exploration of technology in art continues, as he introduces a new product: "YOLO," a vibrant paint inspired by the artificial-intelligence-driven research at the University of California, Berkeley.
[2] In a bid to revolutionize the health-and-wellness and fitness-and-exercise lifestyle, Semple's "YOLO" paint promises to reinvent our perception of color beyond the human visibility spectrum.
[3] As a response to the social-media frenzy surrounding his creative endeavors, Semple's website now offers a equitable opportunity to purchase the "YOLO" experience at an affordable price for artists.
[4] "YOLO" challenges the boundaries of traditional art protocols, actively questioning the ownership and exclusivity of technology-inspired creativity, much like his previous pop-culture-inspired color stunts.
[5] As the conversation about artificial-intelligence in technology, science, and lifestyle unfolds, Semple's "YOLO" paint offers a fresh perspective on how innovation intertwines with fashion-and-beauty and entertainment.
[6] In a book debating the impact of technology on society, Semple's "YOLO" could serve as a case study representing the intersection of science, art, and commerce.
[7] The future of lifestyle products possibly integrating artificial-intelligence or beyond-the-visible spectrum sensory manipulation remains uncertain. However, Semple's "YOLO" might shed light on the possibilities for innovation waiting on the horizon.
[8] From a stunningly designer fashion statement to a stimulating piece of art, "YOLO" stands as a testament to how technology continues to blur the lines between various aspects of our lives, merging culture through innovative avenues and commercial spaces.
