Ritual introduces melatonin capsule to its product range.
Revamped Article:
Title: Ritual's Innovative Sleep Solution: BioSeries Melatonin Capsules
Let's get down to brass tacks: DTC supplement brand Ritual has upped the ante with their latest offering - BioSeries Melatonin. This bad boy is designed to deliver a natural sleep aid in a unique, three-phase release pattern throughout the night.
Costing a tidy $25, each bottle contains 20 servings, releasing 5 mg of melatonin in three phases as you snooze. According to the details emailed to Retail Dive, this sleep aid kicks off with 1 mg for an immediate sleep onset, followed by 3 mg to regulate sleep cycles, and finally, another 1 mg for sustained support. That's some smart engineering right there!
You can grab BioSeries Melatonin on the Ritual website, and it'll be available on Amazon come early October.
Now, what makes BioSeries Melatonin stand out? Well, it's all about that three-phase release of melatonin, a feature notably absent in the current market. As Kat Schneider, the founder and CEO of Ritual, puts it, "Melatonin products on the market are often either instant-release or extended-release. The problem is, instant-release options often give a big dose at the start of the night, but the melatonin from these supplements has a short half-life, meaning it's processed quickly by the body. So the melatonin from instant-release products may not last as long in the body. Extended-release, on the other hand, has been found to sometimes still be released 8 or 9 hours later, which isn't ideal for waking up in the morning."
In a nutshell, BioSeries Melatonin is the sleep aid you've been missing. In surveys of consumers, Ritual found that sleep was a major pain point, despite the plethora of sleep aids available. With sleep troubles in mind, they decided to tackle this issue much like they reimagined other categories—through traceability. The melatonin used in BioSeries is sourced from Chignolo d'Isola, Italy.
This new sleep aid is just the latest in a series of moves for Ritual. Following retail expansions with Target and Whole Foods, and the launch of a skincare supplement, Ritual reported exceeding 1 million customers and selling over 10 million multivitamin bottles, as per an announcement in April.
The health and wellness space, particularly supplements, is seeing some serious action. Care/of launched this year on Amazon and at Sam's Club after entering Target in 2021. The vitamin and mineral supplements market in 2019 was $21.4 billion, according to Statista, and is projected to grow to $30.5 billion by 2025.
With its multi-phase release formula, transparency, and targeted design, BioSeries Melatonin is making waves in the sleep aid market. It caters to dietary restrictions while maintaining potency, offers third-party test results, and has a user-friendly capsule design. A more potent option than typical starter doses, BioSeries is positioned for those needing extended sleep support, but remember, always consult a medical professional first.
- The three-phase release pattern of melatonin in Ritual's BioSeries Melatonin sets it apart from other sleep aids available in the market.
- The health-and-wellness space, including supplements like BioSeries Melatonin, is experiencing significant growth, with the vitamin and mineral supplements market projected to reach $30.5 billion by 2025.
- Ritual's BioSeries Melatonin offers a unique approach to sleep aid, releasing 5mg of melatonin in three phases throughout the night, addressing the shortcomings of instant-release and extended-release products in the market.
- The cost of BioSeries Melatonin is $25, and each bottle contains 20 servings, making it an advanced supplement in the health-and-wellness industry.
- Particularly noteworthy, BioSeries Melatonin addresses sleep troubles—a major concern among consumers—through traceability and sourcing of its melatonin from Chignolo d'Isola, Italy.
- Science plays a crucial role in Ritual's product development, as seen in BioSeries Melatonin, which uses nutritional research to create innovative supplements, just as they did with their skincare supplement and retail expansions with Target and Whole Foods.
