Ritual introduces melatonin capsule to its product lineup
Get the Shut-Eye You Deserve with Ritual's Game-Changing Melatonin Supplement
- hop on board as DTC supplement brand Ritual unveils its groundbreaking BioSeries Melatonin, designed to up your sleep game by optimizing the natural sleep aid's release throughout the night 💤
- this baby's gonna set you back $25 for 20 servings, and here's the lowdown on why it's worth every penny: it leverages a patented, three-phase release system, dishing out 5 mg of melatonin in three strategic doses throughout your snooze session 🌙
- can't wait to give it a go? You can cop it now on the Ritual website, or peep it on Amazon come early October 🛍️
The Inside Scoop:
Ritual’s BioSeries Melatonin is serving up a three-phase melatonin explosion that's allegedly a market first! 💥
"Melatonin products out there are mostly either instant or extended-release," Ritual's founder and CEO, Kat Schneider, told Retail Dive. "Instant-release options often pack a big dose at the start of the night, but the melatonin's short half-life means it gets processed quickly by your body. And extended-release can sometimes still be released 8 or 9 hours later, which ain't cool since it can mess with your wake-up time."
Apparently, surveys of Ritual's consumers weren't surprisingly showing a crap ton of sleep issues, despite the sleep supplement industry being more saturated than a soggy sous vide steak 🥩 sleep problems persisted, so Ritual saw an opening to reimagine it, a la how they’ve tackled other categories through transparency 🔍
The BioSeries Melatonin source-location sits in the picturesque region of Chignolo d'Isola, Italy ✈️
Last Call, But Not for Your Exhausted Brain:
BioSeries Melatonin's launch comes hot on the heels of Ritual's retail partnerships with Target and Whole Foods, and their skin care supplement drop. Ritual, which got its start in 2016, has already attracted over a million customers and sold more than 10 million bottles of multivitamins, according to info shared in April 📈
The health and wellness space, and especially the supplement biz, is heating up faster than a pizza in a hot oven. Care/of entered Target this year, and they're alsoavailable on Amazon and Sam's Club, marking the vitamin and mineral supplements market's $21.4 billion value in 2019 with projections of reaching $30.5 billion by 2025 💸
BioSeries Melatonin vs. the Competition:
- Three-Phase Release System: Unlike most melatonin supplements, which are either instant or extended release, BioSeries uses a three-phase system for a powerful combo of immediate action and sustained release, helping you fall and stay asleep 😴
- Melatonin in Multiple Forms: Ritual's product features three types of melatonin working together to deliver a restful sleep experience, a difference from the usual melatonin supplements 🌟
- Transparency and Third-Party Testing: Ritual keeps things honest by emphasizing ingredient transparency and third-party testing to ensure the product's quality and consistency 🔬👍
BioSeries Melatonin stands apart from other brands with its unique blend of technology, formulation, and quality assurance 🏆
- The three-phase release system in Ritual's BioSeries Melatonin, a market first, differentiates it from other melatonin supplements, providing both immediate action and sustained release for optimal sleep.
- Ritual's BioSeries Melatonin, unlike many other supplements, features three types of melatonin working together to deliver a restful night's sleep, improving health and wellness through better sleep.
- The introduction of BioSeries Melatonin by Ritual, a game-changer in the health and wellness industry, coincides with their partnerships with Target and Whole Foods, signifying their growth and success in the supplement market.
- The launch of BioSeries Melatonin by Ritual aligns with the increasing value and demand in the supplement market, estimated to reach $30.5 billion by 2025, showcasing the brand's commitment to innovation and quality in the health-and-wellness sector.
