Rhone Selects Media Agency of Record to Propel Growth in Women's Apparel and Wellness Sector
Rhone, a premium activewear brand founded in 2014, is stepping up its game in 2025 with a strategic focus on expanding its women's collection, deepening its mental fitness focus, and scaling across digital and retail platforms. To achieve these goals, Rhone has appointed Kepler as its first-ever media agency of record, following a competitive review involving eight agencies.
Kepler, known for its client roster that includes DTC and modern retail brands like Champion, FILA, and Hasbro, will be responsible for strategy, media buying, and measurement across Rhone's ecommerce business, Amazon presence, in-store retail, and wholesale partners.
The brand's media spend for 2025 is estimated at $27 million, with nearly all expenditure planned for digital channels. To support its expanded women's product line, Rhone is launching campaigns featuring athletes like NBA veteran Kevin Love and LPGA stars Lilia Vu and Lauren Hartlage.
Rhone is also doubling down on its Mind & Muscle wellness events series, aiming to deepen brand relevance while expanding its reach across new and existing audiences. Bethany Evans, Rhone's chief marketing officer, stated that the brand is looking to expand its women's collection, deepen its mental fitness focus, and scale across digital and retail platforms.
Kepler contributes to Rhone's strategy by leveraging its proprietary AI tool called Kip AIR to optimize the brand’s positioning in emerging AI search engines. This AI-driven approach enables Rhone to scale intentionally without losing the essential character of the brand. The partnership with Kepler is designed to help Rhone understand how AI platforms perceive and recommend its brand, ultimately driving digital and retail growth and increasing consumer engagement.
Before partnering with Kepler, Rhone had worked with IMA-Home on the creative side. However, the brand is now looking to expand its marketing investment and partner with a dedicated media agency for the first time. With this strategic move, Rhone aims to cement its position as a leader in the mental fitness space and solidify its reputation as a premier activewear brand for both men and women.
[1] Source: Adweek, PR Newswire, and Rhone's official press release.
- Rhone, the premium activewear brand, has appointed Kepler as its first media agency of record, aiming to expand its women's collection, deepen its mental fitness focus, and scale across digital and retail platforms.
- Kepler, known for its work with DTC and modern retail brands, will be responsible for strategy, media buying, and measurement across Rhone's ecommerce business, Amazon presence, in-store retail, and wholesale partners.
- The brand's media spend for 2025 is estimated at $27 million, with nearly all expenditure planned for digital channels, and campaigns featuring athletes like NBA veteran Kevin Love and LPGA stars Lilia Vu and Lauren Hartlage are being launched to support its expanded women's product line.
- Rhone is also doubling down on its Mind & Muscle wellness events series, aiming to deepen brand relevance while expanding its reach across new and existing audiences, leveraging its partnership with Kepler and the AI tool Kip AIR to optimize its positioning in emerging AI search engines.
- With this strategic move, Rhone aims to cement its position as a leader in the mental fitness space and solidify its reputation as a premier activewear brand for both men and women, as it ventures into the fashion-and-beauty, health-and-wellness, and technology industries, and broadens its presence in the retail industry.
