Rapid Growth Forecast for Liquid Dietary Supplements Industry with a Compound Annual Growth Rate of 9.3% by 2034
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In the ever-evolving world of health and nutrition, liquid dietary supplements are making a significant impact. These easy-to-ingest, convenient solutions are gaining popularity among various demographics, particularly in North America and the United States.
Recently, Abbott Laboratories introduced PediaSure SideKicks Clear, a clear liquid nutritional drink designed for children who prefer clear beverages over traditional milky shakes. This innovation underscores the growing demand for versatile and palatable supplements.
The United States drives North America's market dominance in liquid dietary supplements. In 2024, North America held a market share of 35.8% and had revenues of USD 8.2 billion. Over-the-Counter (OTC) products held a dominant 78.4% share of the market, with consumers preferring the tangible experience of in-store purchases.
The global liquid dietary supplements market is projected to reach approximately USD 56.0 billion by 2034, growing at a compound annual growth rate (CAGR) of 9.3% from 2025 to 2034. This growth is attributed to several factors, including the convenience and enhanced absorption of liquid supplements.
Major companies producing liquid dietary supplements include Amway, Herbalife, and Nestlé. These companies have achieved market dominance through extensive distribution networks, strong brand recognition, and targeted marketing strategies emphasizing health and convenience.
One significant use case for liquid dietary supplements is geriatric nutrition support. These supplements provide concentrated nutrients in a soft, easy-to-ingest form, helping meet the daily vitamin, mineral, and protein needs for seniors and reducing the risk of malnutrition.
In the United States, over half of adults reported using any dietary supplement in the past 30 days during 2017-2018. Energy & Weight Management captured a robust 36.9% share of the liquid dietary supplements market in 2024, indicating a focus on health and wellness among consumers.
In India, government initiatives like the Pradhan Mantri Garib Kalyan Anna Yojana ensure free food grains for approximately 81.35 crore beneficiaries. However, the Food Safety and Standards Authority of India (FSSAI) regulates the nutraceutical industry, ensuring the safety and quality of these supplements.
The market's leading segment in 2024 was Vitamins & Minerals, commanding a leading 39.7% share. Nestlé is innovating in medical nutrition with liquid supplements like Resource 2.0, a high-protein, clear liquid drink for patients with altered taste preferences or needing malnutrition support.
Amway has expanded its Nutrilite brand with plant-powered liquid supplements, emphasizing sustainability and traceability. Consumers prefer the tangible experience of in-store purchases, including browsing products, reading labels, and consulting staff. In 2024, offline sales dominated the liquid dietary supplements market with a 69.1% share.
In conclusion, the liquid dietary supplements market is on an upward trajectory, driven by consumer demand for convenience, health, and wellness. Companies are innovating to meet these demands, offering a wide range of products tailored to various demographics and health needs. As regulations and consumer preferences continue to evolve, we can expect this market to continue growing and adapting.
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