Joining forces globally for International Breast Cancer Awareness Month
Santander Supports Breast Cancer Awareness and Research
Santander, a global banking giant, has shown its commitment to breast cancer awareness and research through various initiatives. The bank has emblazoned the color pink on its corporate buildings, logo, and awareness campaigns, signifying its support for the cause.
One of Santander's notable initiatives is the "Embrace Network," which focuses on diversity and inclusion. Other programmes include "Pride in being yourself," "#Santander Effect," "#Responsible Banking," and "#Diversity & Inclusion." The bank also supports innovative companies in user experience optimization through Santander X.
In partnership with LaLiga Santander, Santander ran the #LevántateLaCamiseta campaign, donating money for every goal scored in the league's 10th round. This campaign aimed to raise funds for breast cancer awareness and research.
Santander's support extends to research, patient care, treatment costs, and awareness. In 2022, the bank made a donation to Asociación Española Contra el Cáncer (Spanish Cancer Association, or AECC) at their Annual General Meeting (AGM).
Patricia Benito, the general manager of Openbank, participated in a discussion at the "Pink is more than a colour" event with Yolanda Domínguez, head of marketing and communication at the AECC. This event featured stories from breast cancer survivors, aiming to raise awareness about the disease.
Angélica's story was highlighted in Santander's awareness campaigns, serving as a testament to the bank's commitment to the cause.
It's important to note that prevention and self-examination are crucial in the fight against breast cancer. The World Health Organization reported that over 2.2 million women were diagnosed with breast cancer in 2020, making it the most common form of cancer.
We encourage our readers to "FIND OUT MORE" about Santander's initiatives and how they are making a difference in the fight against breast cancer. For detailed and specific information, you may want to check Santander’s official website or corporate social responsibility reports directly, as they typically publish information on such programs annually.
Santander's support for breast cancer awareness and research encompasses more than just colorful campaigns; it also includes donations for research and patient care, as seen in their 2022 contribution to the Spanish Cancer Association (AECC). The bank's initiatives, such as the "Embrace Network," also focus on diverse aspects of health-and-wellness, including womens-health, and breast-cancer specifically. As part of their commitment to increasing awareness, they have even shared the story of breast cancer survivor Angélica in their campaigns.
