Generali and Vitality deepen their partnership ahead of schedule.
In a significant move to promote healthier lifestyles among policyholders, Generali, a leading insurance group based in Milan, has renewed its partnership with Vitality Group for another seven years. This partnership, which began in 2015, will continue until the end of 2028.
The collaboration allows Generali to offer the Vitality health and wellness program, a unique initiative that rewards customers for every step they take towards a healthier lifestyle. This program, first introduced in Germany in 2016, is now a part of Generali's offerings in Continental Europe.
The program has already been made available in France and Austria, and as of June, Generali Vitality is available nationwide in Spain. The Spanish and Italian versions of the Vitality program include a solidarity component, allowing customers to donate their rewards to "The Human Safety Net" initiative, an organisation aiming to improve the lives of people in vulnerable situations.
The partnership's evolution has led to the launch and expansion of the joint vitality-based insurance program in various Continental European markets. While the specific countries for launches in 2021 and 2022 are not detailed in the provided information, the program will be available in Italy this year and will be expanded to the Czech Republic and Poland next year.
Generali Deutschland Gruppe, a subsidiary of Generali, is also part of this initiative. The Vitality program encourages customers to adopt healthier lifestyles, and customers can donate their rewards to "The Human Safety Net" initiative, further contributing to social causes.
This partnership is a testament to Generali's commitment to promoting health and wellness, not just through insurance products, but by incentivising healthier lifestyles among its policyholders. For more detailed information about the historical development and specific country expansions of the Generali-Vitality partnership, consulting Generali or Vitality's official releases or publications for 2021 and 2022 would be necessary.
- Generali, in partnership with Vitality Group, offers a unique program called Vitality health and wellness in Continental Europe, which incentivizes customers to adopt healthier lifestyles, such as fitness-and-exercise, nutrition, and science-based health practices.
- The Vitality program, available in Italy, Spain, France, Austria, and soon in the Czech Republic and Poland, goes beyond insurance, as it allows participants to donate their rewards to "The Human Safety Net" initiative, a social cause focused on improving the lives of people in vulnerable situations.
- By promoting the Vitality program, Generali aims not only to provide financial protection but also to foster health-and-wellness in their policyholders, thereby demonstrating the group's commitment to finance, health, and wellness.
