FitFeast Raises Rs 5.5 Crore in Seed Funding, Eyes Expansion
FitFeast, a digital-first nutrition brand, has secured Rs 5.5 crore in seed funding led by Inflection Point Ventures. The brand aims to expand its reach in metropolitan and Tier-1 markets while maintaining product taste and ingredient integrity.
Founded in 2021 by Aditya Poddar, a former analytics professional, FitFeast offers a range of protein-enriched products including chips, dessert bars, smoothies, and nut butters, tailored to Indian palates. The brand's popularity surged after appearing on Shark Tank India, attracting investments from cricketing icons Shane Watson and Axar Patel.
The funding round also saw participation from industry leaders such as Raghav Singhal of Swasthum Wellness and Santosh Govindaraju. Vinay Bansal, founder of IPV, noted the growing awareness of protein's importance in daily nutrition, making FitFeast's products timely and relevant. With the raised capital, FitFeast plans to expand across multiple channels, including D2C, marketplaces, and quick commerce, invest in marketing, hire leadership, and drive product innovation.
FitFeast, with monthly revenues exceeding Rs 50 lakh and distribution across major e-commerce platforms and its own website, serves over 20,000 pin codes across India. The brand aims to strengthen its appeal among fitness enthusiasts with Watson and Patel as investors and brand ambassadors, while continuing to prioritize taste and ingredient integrity.
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