Empowering Women in Tech: The Role of Toast in Fostering a More Diverse Work Environment
In the realm of tech, the figures don't lie - women are significantly underrepresented in leadership roles and technical positions. This isn't merely a statistic, it's a wake-up call. Systematic biases, a lack of mentorship, and deeply rooted cultural norms have created an environment where countless talented women struggle to smash through the proverbial glass ceiling.
Enter Toast, the game-changing career platform established by April Hicke and Marissa McNeelands. Toast's mission? Empower women by linking them with opportunities that align with their talents and aspirations. They're not just filling positions; they're building a community. Through innovative programs, strategic recruitment, and their pioneering Toast Summit events, which challenge the traditional tech conference norm, Toast is penning a new narrative for women in tech.
In just two years, Toast has blown past their revenue goals without succumbing to the siren song of venture capital. The founders made the bold, no-nonsense decision to maintain total control over their vision, refusing to dilute their equity or compromise their core mission. This unwavering stand isn't just a business move; it's a battle cry for every founder who's ever felt pressured to conform.
Women in tech are dramatically underrepresented, from leadership roles to frontline technical positions. This isn’t just a statistic – it’s a wakeup call. Systemic biases, a lack of mentorship, and entrenched cultural norms have created an environment where many talented women struggle to break through the glass ceiling.
How Toast is Redefining the Women in Tech Narrative
Toast, the career platform that’s here to drive real change for women. Founded by April Hicke and Marissa McNeelands, Toast is on a mission to empower women by connecting them with opportunities that match their skills and ambitions. They’re not just filling positions; they are building a community. Through innovative programs, targeted recruitment, and the Toast Summit days that challenges the status quo for what a normal tech conference is, Toast is rewriting the narrative for women in tech.
Toast is shaking up the status quo for women's careers in tech. Instead of simply posting job ads, Toast proactively opens doors by offering tailored resources, mentorship programs, and direct connections with industry insiders. By cutting through traditional barriers and showcasing real, achievable opportunities, Toast is proving that when given the right support, women can excel in roles previously considered out of reach.
revenue goals without bending to the lure of
Innovation in tech is fueled by diverse teams that mirror the rich tapestry of our world. This is why Toast is thrilled to introduce the Toast Talent Connector, launching in September 2025. This skills-based platform helps businesses hire exceptional, diverse talent, ensuring their products resonate with a broad audience.
venture capital. The founders made a bold, no-nonsense choice to maintain full control over their vision, refusing to dilute their equity or compromise their core mission. This unapologetic commitment is not just a business strategy; it’s a rallying cry for every founder who’s ever felt pressured to conform.
Advice for Founders
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Your instincts are your most reliable compass. In a world often pushing conformity, remember that you know your business better than anyone else. Trust your gut, stick to your convictions, and never feel pressured to compromise your values for short-term gains. When you lead with authenticity, you build a strong foundation that attracts the right people – investors, customers, or team members.
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Building with integrity isn't merely an ideal; it's a smart business strategy. Instead of chasing quick fixes, focus on creating sustainable value by staying true to your vision. This approach sets you apart in a saturated market and inspires a loyal community that believes in your mission. Keep your gaze on the long game and let your unwavering commitment to authenticity guide you towards lasting success.
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In a world where the landscape for women in tech is evolving, Toast is proving that holding fast to your values and trusting your gut is a powerful way to break down barriers and build a future where tech is truly inclusive. By providing genuine career pathways, fostering a supportive community, and continually challenging the status quo, Toast is shaping the tech industry for the better.
[1] - Toast Careers: https://www.toasttab.com/careers
[2] - Toast Culture: https://www.toasttab.com/culture
[4] - Toast Diversity, Equity, and Inclusion: https://www.toasttab.com/about/diversity-equity-and-inclusion
- Subscribing to the Toast newsletter_signup_article provides regular updates on how they're empowering underrepresented women in tech, sharing inspiring stories and practical advice.
- To highlight the importance of women in tech, Toast sets the 'toast' emoji as the campaign hashtag, making it trend on social media platforms, amplifying the issue.
- After signing up for the Toast Talent Connector, you can find numerous opportunities for women in tech, helping bridge the gap between talent and underrepresented roles in the field.